I want to ask U whether u people are satisfied
with the way our media presenting a mixture of Relogion and Showbiz…!!????
It’s both social as well as hot cake topic for
business and marketing students plus occupying & spanning the target area
of media students.
I Would merely Tell u people a statement made
by Dr Amir Liaqat.
Mr Amir
says:
"At Christmas there's Santa Claus to give
everyone gifts, it's important for Christians. For us Ramadan is a really
special time so it's really important to make people happy and reward
them." Amir Liaqat Husain, Popular Televangelist and Show Host of
Pakistan's GeoTV.
Aamer
Liaquat Husain's Many programs like Amaan Ramzan,Ramazan pakiustan and many
other TV channel Hosts e.g Mr Sahir Lodhi ,,John Rambo,, Noor,, Javeria and bla
bla I don’t know are the highest rated
TV shows in Pakistan. These are attravting sponsor-ships and advertisements
from successful companies in Pakistan which are willing to pay top dollars for
a slice of its viewers' attention and business. These advertisers see the
festive Ramadan and Eid season as crucial to boost their annual profits and
sales.


Downplaying the commercial success of his
show, Aamer Liaquat insists that
"it is not commercialization, it is not showbiz. It is real Islam. I am
the religious icon of television" according to an AFP report.
Ok now lets come to know about one of these
gigantic shows. The show is set in a massive wedding hall at a Karachi hotel.
It is bedecked with advertisements for a variety of products competing for
space with pictures of camels and palm trees. Its a variety show featuring
Islamic quizzes, Quran recitations, cooking, religious songs, and lots of
prizes and Iftar dinner for over 500 guests, including hundreds of women and
children.
Prizes given away at Geo's Amaan Ramzan show
include consumer electronics, motorbikes, microwave ovens, washing machines and
refrigerators. But eyebrows were raised around the world last month when Aamer
Liaquat gave away an abandoned baby to a grateful childless couple on live TV
last year. It was arranged by an NGO which insists that it followed the law.
Critics called it a "publicity stunt" to boost show ratings.
Ok now let’s analyse the above grapth:
Television ads capture 56% of total advertising revenue in
Pakistan. TV ad revenue for 2011-12 added up to Rs. 21.6 billion (US $210
million), up 16% from the prior year, according to Dawn's advertising Aurora
magazine.Since 1990, Pakistan's middle class had expanded by 36.5% and India's
by only 12.8%, according to an ADB report titled "Asia's Emerging Middle
Class: Past, Present And Future". Consumer spending in Pakistan has
increased at a 26 percent average pace the past three years, compared with 7.7
percent for Asia, according to Bloomberg.
I would simply confess that it’s a good marketing approach
to increase your rating and get the brunch of your sponsorship but…….its quite
unethical and false to tie all these personal diversification efforts in the
clothes of Ramazan and Religion.
If its true for the sake of arguments then why all these
trends are only followed in Ramazan or on the eves of Eids only? Private
channels have right to earn by all above means but atleat do not hurt the
assense of our religion which is truly based on self and then social
improvement by practical approach but merely by spending millions on the
decoration of stages only.these things will not bring any thing beneficial for
our society.