Monday, 29 June 2015

Doesn't Our Free Media Really need To Justify This False Approach...? Religion,,Ramadan,,Rating,,Race etc.





Welcome readers….!
I want to ask U whether u people are satisfied with the way our media presenting a mixture of Relogion and Showbiz…!!????
It’s both social as well as hot cake topic for business and marketing students plus occupying & spanning the target area of media students.
I Would merely Tell u people a statement made by Dr Amir Liaqat.
Mr Amir says:
"At Christmas there's Santa Claus to give everyone gifts, it's important for Christians. For us Ramadan is a really special time so it's really important to make people happy and reward them." Amir Liaqat Husain, Popular Televangelist and Show Host of Pakistan's GeoTV.
Aamer Liaquat Husain's Many programs like Amaan Ramzan,Ramazan pakiustan and many other TV channel Hosts e.g Mr Sahir Lodhi ,,John Rambo,, Noor,, Javeria and bla bla I don’t know are the highest rated TV shows in Pakistan. These are attravting sponsor-ships and advertisements from successful companies in Pakistan which are willing to pay top dollars for a slice of its viewers' attention and business. These advertisers see the festive Ramadan and Eid season as crucial to boost their annual profits and sales.

Downplaying the commercial success of his show, Aamer Liaquat insists that "it is not commercialization, it is not showbiz. It is real Islam. I am the religious icon of television" according to an AFP report.
Ok now lets come to know about one of these gigantic shows. The show is set in a massive wedding hall at a Karachi hotel. It is bedecked with advertisements for a variety of products competing for space with pictures of camels and palm trees. Its a variety show featuring Islamic quizzes, Quran recitations, cooking, religious songs, and lots of prizes and Iftar dinner for over 500 guests, including hundreds of women and children.
Prizes given away at Geo's Amaan Ramzan show include consumer electronics, motorbikes, microwave ovens, washing machines and refrigerators. But eyebrows were raised around the world last month when Aamer Liaquat gave away an abandoned baby to a grateful childless couple on live TV last year. It was arranged by an NGO which insists that it followed the law. Critics called it a "publicity stunt" to boost show ratings.                          


Ok now let’s analyse the above grapth:

Television ads capture 56% of total advertising revenue in Pakistan. TV ad revenue for 2011-12 added up to Rs. 21.6 billion (US $210 million), up 16% from the prior year, according to Dawn's advertising Aurora magazine.Since 1990, Pakistan's middle class had expanded by 36.5% and India's by only 12.8%, according to an ADB report titled "Asia's Emerging Middle Class: Past, Present And Future". Consumer spending in Pakistan has increased at a 26 percent average pace the past three years, compared with 7.7 percent for Asia, according to Bloomberg.







conclusion:

I would simply confess that it’s a good marketing approach to increase your rating and get the brunch of your sponsorship but…….its quite unethical and false to tie all these personal diversification efforts in the clothes of Ramazan and Religion.
If its true for the sake of arguments then why all these trends are only followed in Ramazan or on the eves of Eids only? Private channels have right to earn by all above means but atleat do not hurt the assense of our religion which is truly based on self and then social improvement by practical approach but merely by spending millions on the decoration of stages only.these things will not bring any thing beneficial for our society.

Friday, 19 June 2015

Ramazaz,,,Science,,,Religion,,,Me(a Human)


We believe that he month of Ramadan is a period of fasting, sacrifice, giving, piousness and self-training with the hope that these qualities will extend beyond this month and stay with us throughout the year. Indeed, the essence of fasting in Ramadan is spiritual. Nevertheless, this holy month also offers a number of benefits for both the mind and body.
My Beloved Prophet Mohammad(S.A.W.W) said, “soomo wa tsahhoo”, which can be translated to mean, “Fast and be healthy.” Even science has proven that Ramadan is a month full of blessings. The International Congress on “Health and Ramadan” which was held in Casablanca(MOROCO,AFRICA) in 1994, covered 50 studies on the medical ethics of Ramadan and noted various improvements in the health conditions of those who fast.If any negative effects were seen at all, it was in those who over-indulge in food at iftar or do not sleep well at night. You should also keep in mind that if fasting will be dangerous to your health, such as in Type 1 Diabetics, you are not recommended to fast as your medical condition may worsen.(in Some cases,get it recommended by physician otherwise Religion provides us with alternatives of fast) :)
For those of you who can fast, read on to learn about some of the incredible health benefits of fasting on our overall well-being.
Provides tranquility of the heart and mind
There is intense spiritual meaning to Ramadan for those who fast. Muslims practice generosity by being charitable, family-bonding by gathering around the iftar table, spirituality by praying, and self-control by practicing good manners.
All these habits build a feeling of peace, tranquility and self-satisfaction.

Improves your blood fat levels
A study conducted in 1997 in the Annals of Nutrition Metabolism demonstrated that fasting lowered bad “LDL” cholesterol levels by 8 percent, triglyceride by 30 percent, and increased good “HDL” levels by 14.3 percent thereby protecting your heart from cardiovascular disease


This can be explained by our eating and exercise habits. In Ramadan, people tend to go for healthier options such as dates, nuts, lentil soup, and home cooked meals. Studies have noted that overall saturated fat consumption, usually found in butter, lard, fatty meat, and fast food, is reduced in Ramadan. In addition, the night prayers of "TARAWEEH" may provide an adequate level of physical activity equivalent to moderate physical activity which, for some, may be more than they usually exercise,and definately it is for a generation we are.

May help you overcome addictions

Addictions can come in all shapes and forms and Ramadan provides an excellent opportunity to ditch them. Because Ramadan teaches you self-restraint for most of the day, you will come to realize that forgoing your addiction all together may not be has hard as you think!
Choose one addiction to drop this Ramada. It could be an addiction to smoking, lying, energu drinks, or even gossiping and say your good-byes.

Promotes fat breakdown and weight loss

Calorie consumption is overall decreased in Ramadan. Of course if you’re binge-eating on Arabic sweets that’s not going to happen. However, if you maintain your usual eating habits, you are very likely to eat less amounts of food and lose weight. This is especially true in Ramadan, when your source of Energy during your fast is mainly fat. Trying to stay lightly active during the day can promote even more fat break-down.


Ramadan may be the perfect opportunity to re-train yourself and get back on track of eating healthy. When you fast, you learn to control your cravings. As a result, by the end of Ramadan you’ll have stronger will-power and you will have re-gained the strength to say no to tempting food.
Every one have a happy,Healthy and Serene Ramazan :)
 

Thursday, 11 June 2015

Stop this Brutal Massacre on Burmese Muslims...! Dears Don't Commit The Crime Of Silence.








Burma has a population 75 million with the Muslim population being just 0.7 million(7 lacks). The Burmese Muslims have been under this atrocity right after 1962 when the Army usurped the power in Burma.But sptill 2012 these incidents kept on happeninh but din't take so much air.
Finally it all started on 3rd June 2012 when 11 innocent Muslims were killed by the Burmese Army and the Buddhist mobs after bringing them down from a bus. A vehement protest was carried out in the Muslim majority province of Arakan, but the Protestants fell victims to the tyranny of the mobs and the army.
Trying to getting escaped from capturing and an imminent on sight killin the helpless Burmese Muslims rushed  to the Bangladeshi border, but all they met was a straight refusal. The Government of Bangladesh refused to offer them asylum.
Over 500 Muslim villages have been incinerated and fallen down to ashes till today. Thousands have been brutally exploited. The persecution of the Burmese Muslims at the hands of the Buddhist mobs is at its full swing. Yet all the human rights organizations have maintained a criminal silence up till now. Has the Muslim world become so callous that they remain undeterred by such genocide? 
This is not a new thing or an unprecedented massacre. Muslims have been a subject to such hostility even before. If we go through the pages of history we come to the very tenable conclusion that Muslims were always on the suffering side. Islam is a religion of peace and
harmony. It doesn’t allow its followers to lay-waste any other tenet. This leaves behind a big question mark. Why are the followers of such a peaceful religion being oppressed from time to time? 
The fear stricken faces of the poor Burmese Muslims really cuts one apart. The glimpse of their bruised bodies is a heart rending spectacle. Where is the UN now? Why isn’t the International media highlighting this issue? Why are the competitive authorities of the
Muslim world procrastinating?
Stop killing the Burmese Muslims. JI did a meritorious job by staging rallies against this brutality. The government of Pakistan should raise a voice in favor of the poor Burmese Muslims at the international forum. The whole Muslim world should join hands to get
the poor Burmese out of their distress and misery. 
In addition to launching into a tirade against the killings, something should be done on the ground. If we don’t help out our brothers there then we are equally responsible for their bloodshed. We won’t be able to satisfy our conscience, and the abrasive cries of the Burmese Muslims will keep on pinching us throughout our lives.But still a simply slap of shame for you ms President.