Doesn't Our Free Media Really need To Justify This False Approach...? Religion,,Ramadan,,Rating,,Race etc.

Welcome readers….!

I want to ask U whether u people are satisfied with the way our media presenting a mixture of Relogion and Showbiz…!!????

It’s both social as well as hot cake topic for business and marketing students plus occupying & spanning the target area of media students.

I Would merely Tell u people a statement made by Dr Amir Liaqat.

Mr Amir says:

"At Christmas there's Santa Claus to give everyone gifts, it's important for Christians. For us Ramadan is a really special time so it's really important to make people happy and reward them." Amir Liaqat Husain, Popular Televangelist and Show Host of Pakistan's GeoTV.

Aamer Liaquat Husain's Many programs like Amaan Ramzan,Ramazan pakiustan and many other TV channel Hosts e.g Mr Sahir Lodhi ,,John Rambo,, Noor,, Javeria and bla bla I don’t know are the highest rated TV shows in Pakistan. These are attravting sponsor-ships and advertisements from successful companies in Pakistan which are willing to pay top dollars for a slice of its viewers' attention and business. These advertisers see the festive Ramadan and Eid season as crucial to boost their annual profits and sales.

Downplaying the commercial success of his show, Aamer Liaquat insists that "it is not commercialization, it is not showbiz. It is real Islam. I am the religious icon of television" according to an AFP report.

Ok now lets come to know about one of these gigantic shows. The show is set in a massive wedding hall at a Karachi hotel. It is bedecked with advertisements for a variety of products competing for space with pictures of camels and palm trees. Its a variety show featuring Islamic quizzes, Quran recitations, cooking, religious songs, and lots of prizes and Iftar dinner for over 500 guests, including hundreds of women and children.

Prizes given away at Geo's Amaan Ramzan show include consumer electronics, motorbikes, microwave ovens, washing machines and refrigerators. But eyebrows were raised around the world last month when Aamer Liaquat gave away an abandoned baby to a grateful childless couple on live TV last year. It was arranged by an NGO which insists that it followed the law. Critics called it a "publicity stunt" to boost show ratings.                          

Ok now let’s analyse the above grapth:

Television ads capture 56% of total advertising revenue in Pakistan. TV ad revenue for 2011-12 added up to Rs. 21.6 billion (US $210 million), up 16% from the prior year, according to Dawn's advertising Aurora magazine.Since 1990, Pakistan's middle class had expanded by 36.5% and India's by only 12.8%, according to an ADB report titled "Asia's Emerging Middle Class: Past, Present And Future". Consumer spending in Pakistan has increased at a 26 percent average pace the past three years, compared with 7.7 percent for Asia, according to Bloomberg.

conclusion:

I would simply confess that it’s a good marketing approach to increase your rating and get the brunch of your sponsorship but…….its quite unethical and false to tie all these personal diversification efforts in the clothes of Ramazan and Religion.

If its true for the sake of arguments then why all these trends are only followed in Ramazan or on the eves of Eids only? Private channels have right to earn by all above means but atleat do not hurt the assense of our religion which is truly based on self and then social improvement by practical approach but merely by spending millions on the decoration of stages only.these things will not bring any thing beneficial for our society.